The minimalist design uses a mix of stocks: matt-coated for each look and high gloss on the trend title-pages, mirroring the ceramic tiles in the photographs. The half-width outer cover contains at-a-glace credits and contact information.
A modern, minimalist lookbook
With around 500 shops worldwide, Topshop is known for its fashion credentials. The seasonal collections are good indicators of upcoming high street trends. I designed and produced the Topshop autumn/winter mainline lookbook.
At a glance
For each season, a lookbook is sent out to the fashion press to showcase the collections and brand’s point of view. To keep the credits and contact information quickly locatable, they have been printed on the inside of the half-width cover.