The five collections being presented were very distinct, from tweed-inspired brooches to ice-cool metallics. I wanted to bring them together but still allow them to be considered individually.
Linking the trends together
Freedom at Topshop is a range of trend-led jewellery updated seasonally. I designed the press lookbook for autumn/winter.
Cover pages for the mini trend-booklets
Hand-finished binding on exposed spine5-in-1
I designed each trend as its own booklet with an individual cover and foil-stamped title. These five mini trend-booklets are then bound together with exposed stitching down the spines.A belly-band with an introduction to the lookbook wraps around the whole publication, tying everything together.
Spread from the Freedom for Topshop lookbook
Foiled title on the cover pages
The introduction to the trend appears on the first page of each booklet
Spread from the Freedom for Topshop lookbook
Spreads from the Freedom for Topshop lookbook
Spread from the Freedom for Topshop lookbook
Index spreads from the Freedom for Topshop lookbook
