Evolving a Partner service

In the technology departments of John Lewis & Partners stores, specialist staff can help you get your new tech set up, keep you up and running, or fix things if they go wrong.

All services, from personal shopping to nursery advice had previously been under one design concept. As each service expands, they are being given their own identities. I created the refreshed look and feel for Tech Support.

Visual for Tech Support, John Lewis & Partners Oxford Street
Connectivity pattern

Highlighting connectivity

I wanted to emphasise the benefits of technology, and not show it as something intimidating. The fluid dot pattern suggests seamless connectivity, while still being a clear indicator of technology.

The design influences multiple touchpoints from poster boards to take-home leaflets, as well as the look of space in store.

Service menu panels
Concept for an inset menu at table level
John Lewis & Partners White City