Using emotive, foody language, I designed a typography-led concept to brand the offer. Large, bright characters reflects the vibrancy of the products, but also gives the packaging a strong presence in store and out on the street.
Lunch in full flavour
Marks & Spencer Food on the Move is a range for lunch and eating on the go. Recognised for quality and big flavours, they wanted to reflect this in the in-store environment and packaging.