I was the Design Director from issue 1 to issue 8. In this time I helped establish and guide its aesthetic direction.
A new kind of fashion fantasy
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Celebrating analogue
The magazine graphically explores the space between the urgency of a lo-fi zine and the aspirational fantasy of a conventional fashion publication.I took opportunities to emphasise the physicality of the printed page: texture was applied to typography by printing out, distressing and scanning headlines back in; paper stock would subtly switch between coated and uncoated; the orientation of articles would switch, so the magazine had to be rotated to read.
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“Inspired by the iconoclastic spirit of Nick Logan’s The Face, PYLOT is equally revolutionary, a response to those who said both print and analogue photography were dying.”
i-D Magazine
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A digital home
In addition to the print issue, PYLOT publishes content online that has been specially commissioned for the digital platform.I designed and built the website and e-commerce store, incorporating a content management system so new features can be uploaded regularly by the team.