After five years, M&S wanted to relaunch the scheme and increase customer engagement. With the agency Whippet, I developed the logo and initial brand identity.
Good things happen every time you shopWith new rewards including surprise treats and the chance to get your shopping for free, this is not just a strapline. The introduction of a vibrant green, bold typography with a distinctive ‘A’, and a new tone of voice all convey this excitement.
The new Sparks is digital-first and fully app-based. The crisp colours and curves of the identity are perfect for digital screens, working at any scale from video-wall graphics to an in-app avatar.