Bringing great writing to a new audience

2020 marks the Royal Society of Literature’s 200th year. In the lead up to this anniversary, the RSL conducted a survey to gauge public attitudes to literature today.

The publishing of this report marked the start of a set of activities, under the title Literature Matters, which aim to promote the power and value of great writing. I designed the branding for this initiative.

A selection of branded merchandise
Dame Marina Warner, President of the RSL (Photography by Phil Gammon)

A call to action

Rendered by hand in brush pen, the identity for the programme has an energy and sense of urgency – but keeping it accessible to the wider public audience.

The logo partners with the existing crest branding of the RSL, but also stands alone as a fluid, ongoing current campaign, able to adapt as the programme develops over the coming years.

Creation of the identity by hand
Lock-ups with the RSL crest, used on stationery and email signatures
Invitation to the 40 Under 40 announcement event
Invitation detail

A new generation of writers

In addition to the Literature Matters campaign, the RSL launched the 40 Under 40 initiative, welcoming a new generation of Fellows into the Society. Prior to this, the average age of Fellows was 70, with only three aged under 40.

This invitation was produced for the announcement event, introduced by HRH The Duchess of Cornwall.

“It’s always a pleasure working with Daniel – he responds to briefs in an enthusiastic, dynamic and timely way.”

Annette Brooks
Communications Manager, The Royal Society of Literature