The publishing of this report marked the start of a set of activities, under the title Literature Matters, which aim to promote the power and value of great writing. I designed the branding for this initiative.
A call to actionRendered by hand in brush pen, the identity for the programme has an energy and sense of urgency – but keeping it accessible to the wider public audience.
The logo partners with the existing crest branding of the RSL, but also stands alone as a fluid, ongoing current campaign, able to adapt as the programme develops over the coming years.
A new generation of writersIn addition to the Literature Matters campaign, the RSL launched the 40 Under 40 initiative, welcoming a new generation of Fellows into the Society. Prior to this, the average age of Fellows was 70, with only three aged under 40.
This invitation was produced for the announcement event, introduced by HRH The Duchess of Cornwall.
“It’s always a pleasure working with Daniel – he responds to briefs in an enthusiastic, dynamic and timely way.”
Communications Manager, The Royal Society of Literature