I was the Design Director from issue 1 to issue 8. In this time I helped establish and guide its aesthetic direction.
A new kind of fashion fantasy
Started as a reaction to an increasing reliance on post-production, PYLOT is a biannual fashion and documentary photography publication with a strict all-analogue, no-beauty retouching policy.
A selection of spreads from past issues of PYLOT
PYLOT Issue 08Celebrating analogue
The magazine graphically explores the space between the urgency of a lo-fi zine and the aspirational fantasy of a conventional fashion publication.I took opportunities to emphasise the physicality of the printed page: texture was applied to typography by printing out, distressing and scanning headlines back in; paper stock would subtly switch between coated and uncoated; the orientation of articles would switch, so the magazine had to be rotated to read.
Contents page for issue 08, the Autonomy Issue
PYLOT Issue 08
PYLOT Issue 08
PYLOT Issue 07“Inspired by the iconoclastic spirit of Nick Logan’s The Face, PYLOT is equally revolutionary, a response to those who said both print and analogue photography were dying.”
i-D Magazine
PYLOT Issue 07
PYLOT Issue 08
PYLOT Issue 08
PYLOT Issue 07
PYLOT onlineA digital home
In addition to the print issue, PYLOT publishes content online that has been specially commissioned for the digital platform.I designed and built the website and e-commerce store, incorporating a content management system so new features can be uploaded regularly by the team.
