Dobbies puts a strong emphasis on giving their customers the know-how to look after their plants long after purchase. I was keen for this sense of care and craft to be present in the design, so I drew inspiration from layered paper art to create a forest scene.
Inspire and EducateAt shelf level, messaging helps the customer choose. Guidance on the number of lights and decorations for each tree size helps them select the right products.
Beyond the store environment, the forest pattern featured in social media campaigns and I designed gift bags and wrap.